…it’s not as much about theory or technicality as it is about creating from a genuine place of rawness and curiosity…

the word ‘cinematic’ is often thrown around online and in the film/video industry. tutorials all over youtube promise to make your brand stand out from the crowd by touting high frame rates, quick editing, and polished sound design. all of those pieces can come together to make a compelling and head-turning piece, but we believe two key elements are often overlooked when understanding what makes a brand film or video evoke real feeling: color and composition. read on to hear our colorist’s thoughts on the topic…