The Ozone
Creative Workshop
Tips, tricks, and our secret sauces… get them while they’re hot!
A Creative Community - Grand Rapids, MI
We are creative. We are unique. We are here.
“We” are the creative community here in Grand Rapids, MI.
Quality vs. Quantity - Branding Content
It’s easy to neglect posting something because you have imposter syndrome or you want to perfect a post before it’s published. This is why I like to think of social media posts as small action steps that help reach larger goals… read on to find out what these steps can mean for you.
theory vs technicality - sound design
…it’s not as much about theory or technicality as it is about creating from a genuine place of rawness and curiosity…
video branding advice - the key to successful luxury brand marketing
for luxury branding, “feelings” are the most important parts of your offerings… branding that reflects emotional appeals will win every time. read on to find out how brands can easily put this into practice…
the effects of coloring and composition in effective brand storytelling.
the word ‘cinematic’ is often thrown around online and in the film/video industry. tutorials all over youtube promise to make your brand stand out from the crowd by touting high frame rates, quick editing, and polished sound design. all of those pieces can come together to make a compelling and head-turning piece, but we believe two key elements are often overlooked when understanding what makes a brand film or video evoke real feeling: color and composition. read on to hear our colorist’s thoughts on the topic…
the power of video: the real reason it works and how it’s transforming your industry.
you’re affected by video messages, practically subconsciously, every time you scroll on social media. but if we’re not always consuming the videos with a conscious thought stream, why is video marketing so successful at its roots?
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